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Web Film
ITA Airways: Love is in the Airplane Mode
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Plane journeys often spark small, unexpectedly romantic moments between couples because of one particular condition - the absence of the constant distraction of the smartphone once airplane mode is switched on. It's this insight which is behind ITA Airways' Love is in the Airplane Mode Valentine's Day campaign, which suggests couples spend the day together with their mobiles offline, as if they were in flight. 'Love is in the Airplane Mode' coincides with the launch of a Valentine’s Day promotion, which people can only access when they put their device in Airplane Mode.
Senior Art Director: Eleonora Errigo Related |
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