Dacia Jogger: Bigger, Cooler, Jogger

Dacia will hit the screens in March 2022 with All-New Jogger. With the length of an estate car, the space of a minivan and the attributes of an SUV, All-New Jogger is the "ideal life companion" for families' daily lives and their desire to get away from it all. Available with 5 or 7 seats, New Jogger makes you want to go on an adventure. All-New Jogger offers the best price/accommodation ratio on the market. A real "Swiss Army knife" car that offers the essential equipment without compromising on safety and life on board with guaranteed comfort up to the 3rd row.
Agency: Publicis Conseil, Paris

Sharing time and moments with your family has never been so essential. Yet anyone with a large family will tell you that family cars are most of the time practical, but far from cool. With this in mind, Publicis Conseil created the advertising campaign for the All-New Jogger. Produced in collaboration with James Cotton, the film highlights a multi-generational family and their desire to get away from it all, through a dreamlike metaphor between a longboard and the vehicle. The film illustrates the modularity of Jogger thanks to the longboard which grows to accommodate each member of the family in the four corners of the city. It also illustrates the feeling of freedom brought by Jogger by bringing the whole family with a smile on the road to holiday. The lively Esperar pra ver music from Evinha coupled with the windy-haired actors gives a fresh twist to the family car image.