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Saxx Underwear: Whisky
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There’s no category hotter than self-care right now. According to a 2019 study of 2000 Americans, nine out of 10 people practice self-care, and 84% see it as a necessity, and not just an indulgence. In fact, between 2019 and 2020, Google Search Trends showed a 250% increase in self-care related searches — by women and men alike. The men’s personal care market is on the rise, and expected to hit $166 billion in 2022 — and then double globally over the next decade. That same Adv Dermatology study showed that men are spending an average of 83 minutes a week practicing various forms of self-care, and they’re buying products to care for not just their minds but their bodies too, from hygiene products and creams to special clothing made to keep pretty much every part of them more comfortable. However, there’s one vital part that they aren’t taking care of: their balls. A recent survey of over 500 men showed that a full 86% of men have experienced ball discomfort, with nearly half of men saying they experience it daily. Likewise, 79% of men said they think about ball comfort every day. But here’s the problem - 48% of men either have never thought about actually taking better care of their balls, or just live with discomfort, and nearly half don’t talk about it to anyone (including their own doctors) - so they’re suffering in silence. According to board-certified urologist Dr. Matthias Hofer: “Too many men don’t feel comfortable talking about their balls unless they’re joking about them. And yet ironically, so many men’s balls are left feeling uncomfortable.” Apparently, men don’t realise that caring for yourself means also caring for your balls. Well, SAXX Underwear is out to change that.
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