 |
Tv
Kronenbourg 1664: Rue 1664
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Fold7, the entrepreneurial creative company, has created a new international campaign - 'Good Taste with a Twist' - to take to key markets across Asia, North America and Europe, including Russia. The socially led campaign will also run across Print and TV. The campaign depicts life on 'Rue 1664', a world of French luxury and elegance, where playful twists and visual tricks surprise the viewer - a chaise lounge in the shape of the brand's standout blue bottle and a perfume with a lemon atomiser - conveying the beer's signature flavour with a hint of citrus. This aims to challenge consumers to consider the beer with a hint of lemon, as a premium experience for a premium lifestyle. Central to the campaign is a partnership with Facebook, with whom Fold7 worked closely with to create interactive and immersive assets. The film was directed by Martin Aamund at Papaya.
Agency Related
Kronenbourg 1664: The farmers of Alsace
Ogilvy UK 
Kronenbourg 1664: Announcement
Ogilvy UK 
Kronenbourg 1664: Zut Alors
Ogilvy UK 
Kronenbourg 1664: Le Big Swim
Ogilvy UK 
Kronenbourg 1664: Le Big Finish
Ogilvy UK |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
