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Kronenbourg 1664: Rue 1664
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Fold7, the entrepreneurial creative company, has created a new international campaign - 'Good Taste with a Twist' - to take to key markets across Asia, North America and Europe, including Russia. The socially led campaign will also run across Print and TV. The campaign depicts life on 'Rue 1664', a world of French luxury and elegance, where playful twists and visual tricks surprise the viewer - a chaise lounge in the shape of the brand's standout blue bottle and a perfume with a lemon atomiser - conveying the beer's signature flavour with a hint of citrus. This aims to challenge consumers to consider the beer with a hint of lemon, as a premium experience for a premium lifestyle. Central to the campaign is a partnership with Facebook, with whom Fold7 worked closely with to create interactive and immersive assets. The film was directed by Martin Aamund at Papaya.
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