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Grayscale Investments: It's Crypto Time
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Investing in crypto is happening in almost every American home, where people are discovering the value that future-proof investments can have on their financial legacies. Grayscale Investments, agency of record Vested, production company Honor Society, and director Brennan Stasiewicz have collaborated to create a new campaign showcasing how everyday investors are using crypto to rewrite the rules on building financial legacies that will stand the test of time. The campaign - written and directed by Stasiewicz - includes nine unique spots that directly confront the stereotype of older investors being ‘out of touch’ or ‘behind the times’ when it comes to managing technological advancements or crypto investing. In the same go, it uses quirky role reversals that shake up the tropes of who creates financial legacies in today’s ever-evolving, digital economy. The campaign plays with the idea that generational wealth transfer and knowledge is shifting, as younger generations become savvier with the hands-on management of their financial futures, and they’re ready to share it.
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