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Time is the raw material of LOUIS XIII Cognac. Following "100 Years" - a two-part creative campaign rooted in film, and music - LOUIS XIII continues to express its unique relation to … read moreTime by paying tribute to Mother Earth in this latest project, Believe in Time, a film released today. The film is led by GRAMMY Award-winning singer, songwriter and visual artist Solange Knowles, who also composed an original piece of music for the project, in collaboration with Chinese couture designer Guo Pei, and French-Senegalese Cannes Festival's Grand Prix winning director Mati Diop ("Atlantics").
Agency: Fred & Farid, Los Angeles
LOUIS XIII Cognac is delighted to collaborate with these three iconic female artists who are all changemakers in their respective fields. They worked together to bring the concept, Believe in Time, to life. As a result, the campaign stands as a meeting point: it’s the convergence of individuals, of artistic visions, of creative fields and of cultures. Ornamented in Guo Pei’s piece of art, and incarnated by Solange, Mother Earth is the perfect embodiment of what time is able to create over the centuries. It took more than two years for the Chinese Couture artist to imagine and create Mother Earth’s garment, sourcing the most precious fabrics, rocks and metals, and using Chinese ancestral techniques for the embroideries. “I aim to create heirlooms to be handed down from one generation to the next. With posterity in mind, I picture my creations as eternal, and precious objects that will connect our present with the future.” – says Guo Pei. The film - imagined and developed by award winning creative agency FRED & FARID Los Angeles - reminds us of the human being's place in the universe, and the infinite time it takes for great things to happen. It takes the audience through the birth of the universe, the time it took for the Himalayas to be formed, the time for humans to stand up and control the use of fire, the time it took to fly and the age of the oldest tree on earth “Methuselah.” Solange’s music gives pace to this narrative. Mati Diop and Solange Knowles spoke extensively about creating an artistic film that celebrated the process- Solange Knowles honing in on all the ways it could be interpreted sonically. The featured original track was built in real time: starting with one instrument, adding another layer, building upon all of the sonics and textures, the process building up to the larger idea that flourishes, culminates and embodies the feminine spirit of Mother Earth.
read less...Client
Brand: Leonardo Ferracina, LOUIS XIII Executive Director
Brand: Alix de Boisset, LOUIS XIII Communication Director
Brand: Ingrid Gnanadicom, LOUIS XIII Head of Digital Communications
Brand: Andréa Foraison, LOUIS XIII Global Communication Manager
Agency
Business Director: Peter Jacobs
Legal: Veronique Hassid, Regan McCrohon-Hoff
Production Service Co: TwentyfourSeven
Executive Producer: Oriol Rodriguez
Producer: Aurelie Bruneau
Production Coordinator: Marie Mezeray
Makeup Lead: Miguel Ramos
Hair Lead: Evanie Frausto
Styling Lead: Kyle Luu
Stylist: Ana Murillas
Production Designer: Marie Lanna
Choreographer/Movement Director: Maya Alexis
Photographer: Renell Medranao
BTS Video & Stills: Manuel Obadia-Wills
Head of Post production: Clémence Cuvelier
Lead Editors: Adriana Legay, Stephane Peirrera
Supporting Editors: Roxane Faure Huet, Zoé Sassier, Elodie Fouqueau, Lola Bongiovanni
Supporting Writer: Katie Dailey
Colorist: Arthur Paux
Fluids Filmmaker: Chris Parks
Sound House: Kouz
Sound Producer: Grégoire Couzinier
Sound Studio Manager: Brunot Porret
Music Supervisor: Marine Sellem
Office Manager: Nathalie Catanzano
VFX & Online: Mikros MPC
Executive Producer: Fabrice Damolini
VFX Supervisor: Jeremy Wulff
VFX Producer: Benjamin Cathala
Editors Montage: Adriana Legay, Stéphane Perreira
Assistant Montage: Antoine Zimer, Chloe Charrier, Julie Rigaud
Color Grading: Arthur Paux
Assistant Color: Loic Lavaux
Concept Art: Nathan Lucas
Matte Painting: Francois Belliart, Lea Gonzales
Motion Design: Jeremy Wulff, Manon Baillet, Max Loriot
Lightning, Compositing: Marouan El Bekri, Randy Gudin, Jérôme Auliac
Asset Maker: Alex Corcoy
Flame: Sébastien Kremer
Music Composer & Score: Solange
Beijing Shoot:
Production Co: Beijing Eye
Executive Producer: Sasha Alderson
DOP Zhihan Zhang // Hans Zhang
Photographer: CheYan Kim
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