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amika: Love Your Hair Days
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'Love all Your Hair Days' is a multi-channel campaign which amplifies the brand's prevailing values of celebrating inclusion, diversity and friendship. The film will run on brand owned IG, Facebook, Youtube channels and CTV ad with a special edit for digital OOH and in-store. There is also an insta filter. "Love All Your Hair Days" launches with bold videos and imagery featuring a diverse collective of personalities.
Agency: RMX Creative, New York The campaign aims to convey a relatable approach to the emotional aspect of hair care and styling as it spotlights individuals paired with messaging of a relatable “hair day” scenario. One concept shares the message “3 Days No Wash Hair Day,” citing the brand’s award-winning Perk Up Dry Shampoo, while another references amika’s planet-friendly mission toward sustainability—employed by its partnership with TerraCycle, use of 90%+ post-consumer recycled materials in its packaging, and sustainably sourced ingredients that are always cruelty-free.
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