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Future Generali India Insurance Company Limited: Oh My Dog!
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Future Generali India Insurance Company Limited (FGII) announces the launch of 'Oh My Dog!', a digital campaign to create awareness around the importance of purchasing dog health insurance cover towards protecting our furry friends. Dogs can often go barking up the wrong tree or hurt themselves frolicking in the mess. Which is why they need to be protected just like one would protect their families against uncertainties. This 360-degree digital campaign, conceptualised by Mullen Lintas, strikes the chord with dog parents by bringing out a 'slice of life', quirky, yet relatable moments that they might have witnessed as a dog parent. And to really drive home the point, FGII is kicking up a storm on both Twitter and Instagram. For its Twitter campaign it has roped in celebrities who are known for their affection towards their furry friends and thus aligned with the idea of purchasing dog health insurance cover to protect their much-loved pets. A series of mischievous tweets create intrigue while truly encompassing the relationship that pet parents have with their dogs. On Instagram, FGII is engaging followers with a filter-based idea to capture the funny thoughts of their dogs in a thought bubble. The idea is that you can let your dogs do mischief as long as they are secured with the right health insurance cover.
Planning Team: Ekta Relan, Tania Dey |
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