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Renault Captur E-Tech Hybrid: Use It Wisely
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Renault is resolutely in step with the times. Perfectly aware of the ecological challenges facing the automotive industry, Renault is a pioneer in electrification and today offers a wide range of electric and hybrid vehicles. This brand-new film for Renault Captur E-Tech hybrid marks a major and unprecedented turning point: it is the first time that a car manufacturer has invited users to favour sobriety in addition to the technological solution.
Agency: Publicis Conseil Throughout the whole film, protagonists renounce using their Renault Captur E-Tech hybrid, and take the choice of cycling or walking. The film anticipates the new French law (called Mobility Orientation Law) that aimed at reducing the use of the car for daily journeys. In the context of the climate crisis, where the transformation of our lifestyles is inevitable, Renault is once again positioning itself on the side of life and societal progress with this new story. In this film, we follow three different households: a single man, a family, and a young couple of friends. It first opens with the man waking up late for work, who rushes to get dressed. At his arrival in his garage, we see him approaching his Renault Captur E-Tech hybrid, giving us the feeling that he is about to use it. When the garage door opens, we finally see him leaving his house on his bike. Then we meet the family. Parents help children prepare for school. When they leave the house, the children rush to the Renault Captur E-Tech hybrid, but the parents have something else in mind: going to school on foot. Finally, we discover two friends getting ready for a party. At the exit of their building, they find themselves under the rain and therefore go to their Renault Captur E-Tech hybrid but… only to take an umbrella behind the passenger seat.
Advertiser managers: Arnaud Belloni, Laurent Aliphat, Hortense Isnard, Xavier Hourdeau Related |
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