The IKEA Dollar Catalogue: 200 items, 200 pages, 200 prices, ranging from 1 to 200 Taiwan dollars. Breaking from IKEA's custom of categorizing products according to the different … read morerooms of the home, we sorted out these low-priced products for consumers, we changed the order in which they received information, and we sped up the buying process. Using a more intuitive UX/UI experience, we created a more direct connection.Breaking from IKEA's custom of categorizing products according to the different rooms of the home, we launched the history's first electronic catalogue sorted according to price, the "IKEA Dollar Catalogue": 200 items, 200 pages, 200 prices, ranging from 1 to 200 Taiwan dollars. The page number equaled the product price.
Agency: Ogilvy, Taiwan
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