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Stabilo Boss Highlighters: Highlight The Remarkable
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Phyllis Robinson was a remarkable woman. But in 1949, men stood in the spotlight. While Bill Bernbach is often credited for sparking the creative revolution, only some know Phyllis Robinson was the true influence behind so much of DDB’s iconic work for Orbach’s, Volkswagen and Polaroid. As an extension of the highly-awarded ‘Highlight the Remarkable’ campaign from Stabilo Boss and DDB Germany, DDB highlights Phyllis, her legacy and her trailblazing spirit that lives through employees everywhere today. Phyllis was a pioneer, not just for women but for the creative advertising revolution that she helped ignite, changing the face of the industry forever. She was one of the founding employees of Doyle Dane Bernbach back in 1949, the agency’s first copy chief and the first female copy chief in the United States. Created by DDB Germany, the Stabilo Boss campaign has been widely celebrated with the initial campaign platform created in 2019 highlighting three remarkable women in NASA mathematician Katherine Johnson, US First Lady Edith Wilson and Austrian-Sweden physicist Meitner. The campaign is supported by a worldwide social campaign featuring the female leaders of the DDB network sharing what #BreakTheBias means to them.
Global Chief Marketing and Communications Officer Donna Tobin Related |
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