Híjole! Tequila: Think Less

The alcohol market is full of ads that look very similar to each other. They all try one way or another to inspire and sell their product while they're at it. So, we kept this situation in mind to create a campaign that achieves things in the easiest way possible with a new creative concept “THINK LESS”.

We achieved this with very minimalistic shots of our product, combined with a strong and insightful copy. A simple yet powerful tequila graphic campaign that invites people to have fun and don’t overthink. Because the less you care, the happier you’ll be and tequila just happens to make “thinking less” an easier task.