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Health, life and wellbeing insurer AIA Australia has partnered with new AIA Vitality Ambassadors, Ash Barty and Stephanie Gilmore, to coach Aussies out of their 'all or nothing' attitude. In a refreshing departure from the 'go hard or go home' mentality of many health, fitness and wellness brands, AIA Australia has enlisted the WTA world number one tennis player and winner of seven surfing World Titles to coach Australia through a more attainable, sustainable approach: All or Something.
Agency: Bullfrog
The campaign kicks off on broadcast TV, then comes to life in contextual OOH, social, digital, CRM and PR, as with Barty & Gilmore popping up at relevant times throughout our day, to coach Aussies through the 'small somethings’ – like running for a few minutes and walking the rest of the way, or choosing a side-salad over chips at the pub.
Says Bullfrog Creative Director Dan Sparkes: “I think a lot of people (myself included) currently resonate with that old school approach to health, and could do with a new one. And it's been a pleasure to see the effect of this campaign – even before it hits the public. From the Bullfrog team, to production partners and ambassadors, everyone's started noticing those 'All or Something' moments in their own lives. Only now, when we feel like we can’t ‘just do it’, we just do a little something."
All or Something is the latest movement driven by AIA Australia to raise awareness of disease prevention through lifestyle change and reward members for making healthier choices.
Click the link to learn more about AIA Australia's All or Something campaign.
Credits
Other credits
Client: AIA Australia
Damien Mu – CEO Australia and New Zealand
Stephanie Phillips – Chief Shared Value and Marketing Officer
Kelly Thomas – Head of Brand Strategy
Mirella Gigliotti – Manager, Brand Campaigns
Rob Wilde – Senior Manager, Branded Content
Stephanie Bacon – Senior Manager Events and Sponsorship
Suzanne O’Bree – Marketing Manager, AIA Vitality & CRM
Kathryn Kelly – External Communications Manager
Jordan Drummond – Manager, CEO Office
Jordan Beasley – Head of Health Marketing
Chris McMahon – Senior Specialist, Direct Marketing
Agency: Bullfrog
Sarah Raine – General Manager
Chris Steele – Strategy Director
Ben Thomas – Strategy Director
Tim Shelley – Branding and Experience Creative Director
Alex Roby – Senior Designer
Deniel Briers – Senior Designer
Chris Miles – Finished Artist
Jo Hardy – Head of Account Management
Megan Wailes – Senior Account Director
Chrissie Minnella – Senior Account Director
Anna Hampton – Senior Account Director
Natalie Xenos – Senior Account Manager
Lucy Puglielli – Account Executive
Jacqui Mooney – Head of Content
Asha Burnley – Social Media Manager
Jacinta Stante – Traffic Manager
Emily Han – Traffic Manager
Production Company: Good Oil
Simon Thomas – Executive Producer
Max Walter – Director of Photography
Sarah MacKinnon – Production Manager
Casting Agency: Ben Parkinson Casting
Post Production: The Editors
Charlotte Griffiths – Producer
Simon Njoo – Senior Film Editor
Shannon Michaelas – Assistant Editor
Post Production: Manimal
Carol Sinclair – Producer
Trish Cahill – Colourist
Ryan Brett – VFX and Online Editor
Chris Betteridge – VFX
Music Composition: Song Zu
Ian Lew – Partner and Managing Director
Ramesh Sathiah – Partner, Creative Director & Composer
Sound: Bang Bang
Sam Hopgood – Senior Audio Engineer
Stills: Compadre Picture Co
Christian Tiger – Photographer
Gabrielle Hughes – Retoucher
Media Agency: Hatched
Adrian Roeling – Manager Partner
Christina Coco – Business Director
Andrew Pascoe – Head of Planning
Sharna McIntyre – Trading Manager
Kim Leopoldo – Media Manager
Jasmine McCulloch – Media Executive
Sophie Charos – Media Coordinator
Lucy Riordan – Performance Director
Madeline Sirianni – Performance Manager
Mario Bergmann – Senior Performance Executive
PR & Events Agency: Bastion Agency
Richard Chapman – Bastion Amplify CEO
Matt McCann - Bastion Experience CEO
Natalie Arnull – Group Business Director
Camille Hanton – Senior Business Director
Georgia Comensoli – Media Director
Bridget O’Sullivan Client Service Director
Caroline Roe – Senior Account Manager
Marika Mulvey – Lead Producer
Kelly McCarthy – Producer
Alexandra Stopp – Account Executive
Pip Robinson – Account Coordinator
Talent Management: NC Management
Talent Consultation: RCKT Co
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