Ballantine's: Ballantine's Shawna X Limited Edition

Ballantine's Scotch whisky has unveiled its latest artist collaboration, with New York-based artist and creative, Shawna X. The partnership, which looks to celebrate joy, colour and positivity with a new limited-edition bottle, will also be bringing communities back together through a series of initiatives, including vibrant murals across different cities, and a fund to help revitalise neighbourhoods and help the nightlife and events industry recover in the wake of the pandemic.
Agency: M&C Saatchi Sport & Entertainment

Shawna X is at the forefront of a rising generation of multi-faceted visual artists, known for her vibrant and colourful style and collaborations with the likes of Nike, Spotify, The New Yorker and her recent reinterpretation of the Oscars statue. Staying true to her style and ethos of invoking positivity through her artwork, Shawna X has now applied her signature splash of colour onto Ballantine’s iconic Finest bottle. As the world starts to open up again, Ballantine’s and Shawna X will take the vibrant designs beyond the bottle to add touches of technicolour to neighbourhoods around the world. Together they will help support nightlife areas through a series of striking murals created by Shawna X in collaboration with local artists, that will recognise and reflect the unity and perseverance that has been forged out of the past 20 months.