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McCafé: For Every Beat of the Day
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McDonald's in the Gulf has launched McCafe's new brand platform 'For Every Beat of the Day' to refresh consumers' perception of the coffee brand. Deeply rooted in the 24-hour coffee culture, it encapsulates the energy and pulse of the young generation. The campaign, which was created by Studio M - a Power of One unit by Publicis Groupe - is derived from the insight that young coffee drinkers feel invincible when armed with their go-to coffee in hand.
Agency: Leo Burnett, Dubai
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