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Web Film
NCS: Mixtape ‘22
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Karmarama, part of Accenture Interactive, has joined forces with the NCS (National Citizen Service) to launch Mixtape '22, an audiovisual mix tape featuring new music by young British artists using and sampling the words of UK teenagers. The featured artists are Saidhu, winner of Rap Game 2021; BBC Radio 1 presenter and neo soul singer Victoria Jane; and Garage singer Emma Cannon. For Mixtape '22, they each wrote and performed music featuring lyrics inspired by feelings and opinions crowdsourced from young people around the country. The three artists also appear in a film about the project, which breaks on NCS' YouTube channel this week. NCS helps young people become world ready and work ready, providing a platform for young people’s voices to be heard through a wide range of activities and personal development experiences - including Summer Residential, Futuremakers paid work placements, the Connect digital hub and Changemakers community volunteering. Mixtape ’22 provides UK teens with both a chance to hear and see themselves reflected in music made by rising young talent on the UK music scene. It also offers a taste of NCS and the valuable life changing experiences NCS has to offer. The idea was created and produced by Karmarama, shot by director Ricky Gibb and animated by Sprakenstudio. The track itself is produced by renowned producer duo Star.One. Mixtape ’22 launches this week during a live radio show with Reprezent Radio, which broadcasts from three shipping containers in Brixton, with supporting editorial coverage and social content partnerships with The Face and Verge. There will also be owned social content as well as influencer content on YouTube.
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