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Outdoor
Matilda Bay: Rejected AlesThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
To launch Matilda Bay's perfect Original Ale, we released the 27 almost perfect brews that were rejected on the way to making it. Rejected Ales. The best beers you were never meant to taste.
The beers were distributed in bottle stores around the country and promoted through an outdoor campaign, consisting of adshels, street posters and fridges, where the cans themselves became media sites. Each execution told the stories of rejection that led to the final product. Discover the arduous yet rewarding journey at MatildaBay.com/RejectedAles
Agency: Howatson+Company |
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