Red Bull: Strive on Stronger

As we get lost in the daily grind, we sometimes tend to lose sight of our life goals. We forget our reason for doing what we do. More so in this period when we are working harder than ever to bounce back from the pandemic. As the energizer of the nation, Red Bull Malaysia sets out to inspire young Malaysians to keep striving and believing that they would one day achieve greatness in their latest campaign ‘Mara Kita Membara’ (Strive on Stronger). The campaign was developed by award-winning boutique agency Muma Malaysia in collaboration with new-age Film Director Cardin Phua from Director’s Think Tank. It tells the story of three protagonist – A young hipster barber, an ambitious delivery rider and a fresh lady executive. They experience the challenges that every young adult would need to endure at the start of their careers and how they rise above with strength and tenacity. Adopting the mixed media film making approach, the footages were shot with different cameras. From the Blackmagic Pocket and drones to Insta360 and even an iPhone. The effect was a unique piece of film which perfectly captures the rollercoaster of emotions that the young protagonists go through in their quest towards achieving greatness.