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Norauto: Moving You Every Mile Of The Way
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When we talk about saving the environment, the car industry is one of the main culprits. City leaders are busy drafting regulations to regulate, tax or transform the automobile industry. But who is taking care of the drivers? To show the fundamental role of the brand in the transition towards the future, Norauto selected BETC Paris x BETC Fullsix to create a new strategic platform and execute a new brand campaign. The campaign will be supported by a 90 second film "Moving You Every Mile Of The Way" that highlights the services and commitments of Norauto. This campaign is a first step for the brand in affirming its new brand mission: mile after mile, we also drive motorists forward. This promise of sustainable mobility is shown in the film with the father/daughter duo. So different from each other, yet they manage to bridge the generational gap between themselves, thanks to mutual learning about small daily acts, be it on the road or in the house. Together, they are building a more virtuous future, with the support and assistance from Norauto. The film was directed by Benjamin Parent (HENRY). Soundtrack of the film is the hit single "WORDS" written and sung by F.R. David.
Brand Managers: Florence Vonck, Jerome Dumont, Florence Motte Related |
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