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AllAtlhlete: All Eyes On The Athlete
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Not unlike that last-minute field goal or bases loaded bottom of the ninth home run, the new sports app AllAtlhlete introduces itself in dramatic fashion thanks to a new campaign created by Brooklyn-based agency The BAM Connection. In the spot, entitled "All Eyes On The Athlete," cinematically silhouetted athletes are shown grinding it out in slow motion, perfecting their skills in practice. The powerful sound design of bats cracking and shoulder pads colliding bring a deeper sense of gritty realism to the spot, adding to the tension that crescendos in a burst of spotlights shining down on the athletes as their moment finally arrives.
Co-Founder/CEO: Maureen Maldari |
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