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The UPS Store, the world’s largest retail franchisor, has partnered with full-service advertising agency Doner and Facebook’s Spark AR Studio to launch an out-of-this-world AR … read moreadventure featuring the Moon. The campaign, “Moon AR Ad-Venture,” allows users to experience the many services offered by The UPS Store in new, fun, and engaging ways. Using AR, customers can shred the moon’s surface, send copies into orbit, use a planet-sized stamp, bubble-cushion with booster rockets, and pack and ship across the universe. Plus, users can place the moon in the palm of their hand – or in their living room. One of the most robust applications ever seen on Facebook’s Spark AR platform, this AR experience pushes boundaries by using six different 3D models to develop five animations, all while maintaining high, photo-real quality of assets. As mentioned above, the campaign launches today. It will run for four weeks nationally across social media channels, specifically Facebook and Instagram. Doner and The UPS Store have enjoyed over two decades of collaboration, with this campaign marking a first for the partnership through its innovative usage of AR.
read less...Jon Krevolin, EVP Executive Creative Director
Stephen Osterman, SVP Group Creative Director
Jennifer Rhodes, VP/Director of Digital Operations
DaMario Sloan, Associate Project Manager
Paul Van Lewen, EVP/Brand Leader
Henni Sanft, EVP/Strategy Director
Joe Vaughn, VP/Brand Leader
Jason Villar, Brand Leader
Partner Agencies:
EP + Co
FleishmanHillard
Genius Ventures
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