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Interactive
McDonald's: Macca's Sting Remix
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To celebrate Macca's 50th birthday in Australia we handed over the keys to our iconic jingle for the first time ever. We asked 6 TikTok creators to remix the jingle, without any rules, and release them as videos on TikTok. Not only were these hugely successful, but we also turned each remix into an audio bed for anyone to use on TikTok. This resulted in 22,000 Aussies creating their own organic content using our branded audio, giving us over 9,000 hours of Macca's branded content and a 35% increase in brand recall.
Agency: DDB, Sydney
Client: McDonald’s Australia Related |
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