Outdoor ad: Fitness First: Fitness First

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Following up on the success of their first campaign - Put Yourself First. Fitness First wanted an innovative and simple way to catch commuters eyes to deliver fast and simple messaging to encourage people back in the gym after lockdown. We solved this in a unique way by using digital billboards and outdoor, Where we were able to insert subtle visual movements in the background to make passers by look twice, much like a Cinemagraph. The impact of these outdoor posters was far more enhanced, even stopping people in their tracks at times.
Agency: Thinkerbell