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Lunar Bank: Will Power
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Challenger bank Lunar teamed up with Akestam Holst / NoA to create a Nordic brand campaign to shake up the status quo in the world of banking dinosaurs. They want to help people gain control of their money and to be perceived as a true challenger, far beyond boring. A bank that dares to be different, for people who don't want to engage in the boring and limiting aspects of banking. In this campaign, Will Ferrell plays Will Power, an over-the-top life coach/ money guru with a confidence slightly bigger than his skills (and hands). He is constantly dropping life wisdom quotes on how to become rich and powerful. The answer to all questions of life is to download the Lunar app and get going! Åkestam Holst / NoA, Will Ferrell, director Jake Szymanski and Talent Republic created the campaign in close collaboration.
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