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Interactive
ASDRA: Numbers Syndrome
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Down Syndrome was first recognised at the beginning of the 5th century, but in 2022, the number of people living with Down Syndrome in Argentina is still unknown. Without this data, the State is unable to take measures that recognize this community, or create public policies that guarantee their rights, as required by the International Convention on the Rights of Persons with Disabilities. The Down Syndrome Association of the Argentine Republic (ASDRA), and Wunderman Thompson present 'Numbers Syndrome', the first dynamic database of people with Down Syndrome that shows the reality of the population. Using AI, the tool transforms data it has collected since December 2021 into a catalyst for change by recognising, comparing, and generating statistics in real time to push organisations to take action. People are invited to become activists for the cause by sharing the data through social media to lobby the INDEC by asking them to add a question to the list of questions on the 2022 Census: 'Do any of the individuals in this household have Down Syndrome?'.
Operation Creative Lead: Delfina Scalise |
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