 |
Tv
Walkers / Comic Relief: Cut Out The F-Word
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
For the second year running, the nation's favourite crisps, Walkers, partners with Comic Relief for Red Nose Day to shine a light on how much Brits bottle up their true feelings. Walkers latest campaign aims to challenge and reframe the use of the 'F***' word (fine), and encourage instead the nation to open up and start talking honestly about how they are feeling. With research showing that bottling up feelings and emotions is a contributing factor to low mental wellbeing, the social-first campaign launches with a series of films headed up by comedian, actress and mental health campaigner Ruby Wax.
Agency: VCCP, London Appearing in the campaign’s hero 20 second social film, the wellness expert speaks directly into the camera challenging the nation to give up the ‘F***’ (fine) word in the lead up to Red Nose Day (Friday 18th March). Ruby announces the fine for using the word ‘fine’ and concludes on the importance of talking as well as giving honest and open answers when asked ‘how are you’?. Alongside the films, Ruby Wax will also provide her top tips for encouraging others to open up, and answer honestly when asked, ‘how are you?’ as well as 10 alternative questions to ‘how are you’ to encourage people to open up. To bring the campaign to life, Walkers have created swear jars to fine the British nation for using the word fine which will roll out across its social channels.
BUSINESS DIRECTOR: Olivia Packshaw |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
