 |
Tv
Evri: New Arrival
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Evri, the new name and brand for Hermes, the UK's largest dedicated parcel delivery company, unveils its new identity and accompanying advertising campaign to launch the brand. Devised by VCCP London, the new brand campaign seeks to introduce a total revamp of the famous courier service, with media led by Mediacom. Evri's new brand strategy, visual identity and logo was created by WPP creative company Superunion and is elevated through organic digital channels by Wolfenden. Aligned to its growth strategy and designed to complement its expansion plans, the integrated campaign reveals a complete rebrand as Evri embarks on its mission to create positive and reliable delivery experiences for everyone, everywhere. The launch of the new Evri brand sees the company’s first ever TV advertising campaign and represents the ongoing transformation of Hermes UK – a business that has tripled in size over the last five years to become a £1.5bn revenue business. It now delivers more than 700m parcels for 80% of the UK’s top retailers - fulfilling the demands of evolving shopping habits and continuing to revolutionise UK retail. The diverse and inclusive Evri brand reflects a new customer-centric business strategy, powered by technology and embedded in community. Evri is a business committed to positive customer experience and sustainable innovation - Evri now provides the most expansive coverage in the UK with flexible, personalised deliveries and collections both home and away – including Evri ParcelShops inside Tesco convenience stores. The multi-million pound campaign launches with a 30” hero film directed by Bafta nominee Charlotte Regan called ‘New Arrival’ created by VCCP London and the creative is centred around the relationship delivery drivers build with their customers. The TV spot will debut during Gogglebox and Coronation Street and follows the story of an expectant mother and her husband as they journey towards the birth of their child and beyond, setting out to remind the nation how personal the relationship is between delivery drivers and their customers, aiming to inject emotion into the delivery service category and show that there is love and care in each parcel. The relationship builds throughout the film and wraps up with the brand line ‘Evri delivery made for you’.
Client Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
