The Big Issue: I'm Here, 4

Forever Beta has launched for Big Issue in partnership with Ocean Outdoor. The campaign, which broke on March 15, was a winner in Ocean’s annual Digital Creative Competition, which celebrates and facilitates new and creative DOOH ideas. The “I’m Here” campaign which took place in Westfield London draws attention to Big Issue vendors in the wake of the pandemic. The campaign uses a GPS beacons within a vendors’ jacket that is connected to a screen. If the vendor is busy, customers will be able to buy a magazine from them through the QR code on the digital screen. Whenever the vendor walks close to one of the digital screens, the geolocation technology responds, triggering a supersized version of them on the nearby screen which then points towards where the vendor is. This lets the local community know when they are at their pitch, directing passers-by to pick up their latest copy of The Big Issue.