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Sheetz: Hey Joe
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A new campaign via agency JOAN Creative takes viewers on a comical journey through the aisles and offerings of convenience store chain Sheetz. The spots are a part of a new brand tagline, ‘Why The Sheetz Not?’ that encourages customers to take advantage of the many features their app and company offers, from self checkout to fresh food. Produced by JOAN Studios and directed by Nina Lee, the spots feature signature original music, sound design and mix by Sonic Union to support the hilarious and irreverent content. One of the spots follows a woman through the relatable realities of buying prophylactics at your friendly neighbourhood convenience store. She is petrified at the idea of having to make human interaction when she suddenly remembers the Sheetz handy mobile checkout app that allows you to scan an item and walk right out of the store, no embarrassing encounters required. “Use the “Sheetz Go’ app to scan and go, and walk right out that door with all your condoms,” says the humorous voiceover. In another spot, a man is shown proudly enjoying his custom-created sandwich from Sheetz when his inner monologue begins to question another possible creation he could have crafted as well. The voiceover reminds him of a recent vasectomy he might want to reconsider, “Yes, kids are noisy, smell weird, but if you can create this custom sandwich at Sheetz, what kinds of kids would you create? Mmm. Undo the vasectomy. Why the Sheetz not?”
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