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Bimbo Bakeries USA: Chill Out
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Trusted since 1933, Bays English Muffins are great for every meal and throughout the day. They are chilled for freshness, great-tasting, and the perfect base for creative meals. In the two 30-second spots, “Chill Party” and “Chill Out”, a super fan couple loves Bays English Muffins so much that they keep their home chilled to 37 degrees because their refrigerator isn’t big enough to hold all the delicious Bays they love. When they host friends, they obviously serve Bays English Muffins and use fresh cheese, vegetables, and even fruit to create customized masterpieces. They answer the essential question: why Bays English Muffins? The answer: “When we’re having friends over, we want them to love what’s on the menu as much as we do.” The spot closes out with the hosts’ friends enjoying mouthwatering English muffins, followed by the tagline “When it’s gotta be delicious, it’s gotta be Bays English Muffins.”
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Bimbo Bakeries USA: Chill Party
Red Tettemer O’Connell + Partners 
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