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Yakult: Rhythm Of Life
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Collaborating with dentsumcgarrybowen, Le GED leads Yakult's first international campaign targeting over 40 markets represented inside a single 60-second ad. Aired throughout the Beijing Olympics and hitting markets sporadically right after, the smooth and ryth- mic film evolves to its own beat. Various sitations of everyday life, relatable no matter where you are from, blend seemlessly together with the director's signature camera movements, mise en abymes, match cuts and frames... before going full-circle. An ode to to healthness and well-being, the spot helps Yakult positions itself as la leading brand in the probiotic yogurt market around the globe. All while leaving the spectator with a sense of zen.
VP, Accounts // Jean-François Lalande Related |
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