OHRA: Don't worry about ending up sleeping with the fishes

Dutch insurer OHRA launches a new campaign. It's based on the insight
that most consumers take out insurance because they are afraid of what might
happen if they don't; it puts their mind at ease. In a comedic way the worries
of an overly careful young couple are visualized, until they realize these
thoughts are unnecessary. Because when you are insured with OHRA those
hypothetical situations will never occur.
Agency: Joe Public, Amsterdam

This is the start of a series. Every commercial will focus on an unique
insurance proposition. Beginning with the Kilometer Insurance: an insurance
where you only pay for the kilometers that you‘ve driven.