JetBlue: Eat It

JetBlue, New York’s Hometown Airline, is promoting its nonstop service between New York and London with an ad campaign by adam&eveNYC. Launching this week, the campaign will bring the airline’s transatlantic onboard experience to life through a combination of beautiful photography, typographic illustration and witty headlines supported by motion assets and a 15-second online video. The campaign will run in the US and UK for an initial six weeks, using OOH, digital and social. JetBlue’s arrival at both London Heathrow and London Gatwick airports last summer brought the U.S. airline’s award-winning service across the pond, offering an exceptional experience and affordable fares that has redefined transatlantic travel.The airline’s newest campaign reminds travelers on either side of the Atlantic that there is a better way to fly between New York and London thanks to JetBlue's reimagined Mint premium experience - featuring individual and fully lie-flat private suites, and its industry-leading core product - featuring the most legroom in coach, a build-your-own dining concept with New York restaurant group Dig, unlimited free high-speed Wi-Fi and an extensive library of seatback entertainment.