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Direct Marketing
Body Positive / Positive Women: The Baby Who Changed The World - A White Paper Like No Other
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In 2019, we set out to change the world by launching Sperm Positive: The World's First HIV-positive Sperm Bank. But the world, and even the industry we were trying to help didn't believe us. Now we have Amy, the first baby born to an HIV-positive sperm bank, plus 5 other babies. So we had to share our living proof by writing a white paper. But white papers are hard to read, share, translate, and understand. Using the true birth stories from the world's first HIV-positive sperm bank, our undeniable living proof, we reinvented the white paper.
Agency: DDB Aotearoa New Zealand Short, simple, and sharable, our paper is a new educational resource that is now being used, and most importantly, understood, by patients, doctors and HIV organisations around the world.
Tribal Worldwide NZ |
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