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Top 6: April 6th 2022
Interactive
The Ente Nazionale Sordi (ENS) / Comitato Giovani Sordi Italiani: The Sign DanceTop 6: April 6th 2022
The Ente Nazionale Sordi (ENS) and the Comitato Giovani Sordi Italiani (CGSI), together with DLVBBDO, to bring Italian sign language closer to everyone. Thanks to the efforts of the Ente Nazionale Sordi (ENS), which has always been active in integration projects, in 2021 the Italian Sign Language (ILS) was recognized as an official language. Despite this important milestone, there are only about 100,000 Italians who know or use ILS: mainly deaf, their hearing family members and interpreters. In order to make ILS more and more an everyday language and take another important step towards integration, the ENS, CGSI and DLVBBDO have created the first project that transforms TikTok ballets into a fun and immediate way to bring people closer to Italian Sign Language. The agency Omnicom PR Group joined the project to amplify its communication through PR and Digital PR activities. The goal of the campaign is to make available to hearing people a series of expressions in ILS useful in everyday life. To do this, some phrases taken from the most famous musical hits (of today and yesterday) will be "choreographed" with the signs and facial expressions corresponding to their translations into ILS. In this way, it will be enough to dance to have a first contact with ILS.
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