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THE OUT / Jaguar Land Rover: Catarina
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NGN LAB has unveiled its debut work for Jaguar Land Rover’s luxury car rental service THE OUT, which features Ollie Olanipekun, the founder of Flock Together, the club promoting more representation of people of colour in nature. NGN LAB, Engine’s social-first creative unit, turned electric cars (plug-in hybrid and full) from THE OUT’s fleet into living, moving cameras for the campaign 'Notes from the road'. A number of digital creators were then invited to capture the personal adventures made possible through this next-level car rental service. In Ollie’s film, a trip to Snowdonia in a Range Rover Velar PHEV results in a very close encounter with a long-eared owl. Other creators to feature are Oliver Hooson, a photographer who took a Discovery Sport PHEV to Tillingham; and Catarina Mira, a creative consultant & content creator who ventured to the Norfolk coast with her family in the all-electric Jaguar I-PACE. This campaign not only heroes three different creators and three uniquely diverse creative outputs, but it is also designed to show that electric power (plug-in hybrid and full) can make for the perfect road trip. So it’s more about the experience than the car itself.
Chief Strategy Officer Gen Kobayashi Related |
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