Ontario Lottery and Gaming Corporation: Confetti Storm

Ontario Lottery and Gaming Corporation's (OLG) mandate is to give back to the province, with 100% of the profits being reinvested into Ontario. In the last five years, OLG provided $9 billion back to the province for its key priority programs. While OLG offers a range of entertainment choices at retail with lottery products, online at OLG.ca with various casino, lottery, and sports games, and at local casinos, many are not aware that money goes back to the province, into our communities and all the good it accomplishes.
Agency: FCB, Toronto
Since 1975, OLG has provided approximately $55 billion to the people and Province of Ontario. These funds help support provincial priorities including the operation of hospitals, amateur sport, local and provincial charities, and problem gambling prevention and treatment initiatives. To demonstrate their Corporate Social Responsibility and to create awareness of all the good they do for Ontario, OLG launched the Confetti campaign – consisting of TV, OLV, and social. The spot is a visual demonstration of how when each person plays with OLG, a confetti storm of good is delivered to the province.