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The Warehouse: Hey Small Spender - Million Bucks


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The new value platform 'Hey, Small Spender' revisits 'Where Everyone Gets a Bargain', through the lens of celebrating small spenders, who love the feeling of finding stylish, great quality products at a fraction of the cost. In a world where big spender culture is often celebrated and where bling, expense and excess can be bragging rights, The Warehouse wants to celebrate New Zealanders who are savvy and stylish enough to spend small, and still get what they want.
Agency: TBWANZ
New research commissioned by The Warehouse reveals despite the cultural pressure of high-end labels and wealthy lifestyles, 96% of New Zealanders feel really proud when they get a good deal on a quality product and 93% believe they can get quality products at bargain prices. This was the feeling and point of pride The Warehouse wanted to celebrate for their customers in ‘Hey, Small Spender’, as customers shouldn’t have to spend more to get great quality products.
Credits Other credits

Senior Content Producer – Tom Colbeck

Senior Studio Producer – Mark Paisey

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