Bajaj Allianz General Insurance: She Will Handle

In an attempt to urge audiences to break all biases and create a space free of stereotypes, Bajaj Allianz General Insurance has launched a fresh campaign via WATConsult India, titled #WohSambhaalLegi. The campaign thought has stemmed from all the common motor-related stereotypes that women face such as being labeled as bad drivers, lacking the ability to parallel park, incapable of buying a car on their own and many more. WATConsult, an Isobar company & the globally awarded hybrid digital agency from dentsu India, centered the film on a protagonist who is subjected to condescending comments and taunts as she completes her motor claim process after having gotten into a minor car accident. It highlights the ease with which the protagonist takes care of the situation by simply registering a complaint through the Motor OTS feature on Bajaj Allianz General Insurance’s ‘Caringly Yours’ app. Through this campaign, the brand draws attention to the fact that women are capable of becoming important decision-makers and bringing about a change in perception. For the record, adhering to the global theme of International Women’s Day this year, the brand has imbibed the simple policy of #BreakTheBias in its positioning with #WohSambhaalLegi.