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Top 6: April 6th 2022
Traffic education messages have always been very important for people's awareness and accident prevention. They are everywhere. But these phrases have been repeated so often over the … read morelast few decades that they have become commonplace and today go unnoticed by most people. There is a common behavior on the internet, where messages, quotes or relevant texts are attributed to famous and renowned personalities, to give attention and importance to the messages. Inspired by this behavior, we took the opportunity to draw people's attention to traffic safety messages. Maybe with someone important talking, they pay attention to each of them again. The campaign, created by Artplan, contains 3 ads that feature famous personalities around the world.
read less...General Account Director: Eduardo Megale
Account Director: Daniel Mariotto
Account: Thibis Rebellato
General Media Director: Glaucia Montanha
media Director: Natália Fernandes
Media: Cecília Araújo, Lahuane Rebello
General Planning Director: Rodrigo Neia
Planning: Marina Ferigolo, Samanta Abreu
Prohects Manager: Karin Queiroz
Production Director: Bruno Werner
Production Manager: Elton Barbosa
Final Art: Pierre Queiroz
RTVC Director: Felipe Cunha
RTVC Producer: Lilian Santos
Clients: Ernesto Mascellani Neto, Carlos Alencar, Rebecca Araújo Hubner
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