AMA: Miles From Water

A campaign created by AMA Water, a socially responsible brand, from AB InBev, that uses 100% of its profits to develop clean-water projects in the Brazilian semiarid region. Developed by Beta Collective in Brazil and launched during International Water Day, helping people visualize the long distances walked by those who don’t have access to clean drinking water. More than 80 data-driven-billboards versions were created in this Outdoor Campaign.