Radio ad: Hell Pizza: Pak'nSave

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HELL Pizza has just introduced the new 'Impossible Burger Pizza' to their menu, featuring plant-based beef from the world-famous US brand, Impossible Foods. To reinforce to meat-lovers just how hard it is to tell the difference between real beef and Impossible Beef, we launched a radio campaign that was disguised as some of the nation's most recognisable and long-standing radio ads.