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STD Awareness Month: Spread it to beat it
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To raise awareness about the dangers of Chlamydia and promote STD Month, the American Social Health Association has developed a Facebook application to spread Chlamydia from person-to-person online. With the “MorphMonkey” application, users can ‘Make a Love Child’ by morphing images of their own face with those of friends.
However, the the humor then takes a different turn when the Chlamydia bacteria is passed, and the second 'parent' is notified of the infection. At the same time, both users are invited to “spread it to beat it’ by creating more love children with other friends and passing on the message about the STD. Through a link to ashastd.org users can get all the facts. All Facebook users can participate in the campaign by downloading the MorphMonkey application on http://apps.facebook.com/morphmonkey The walk-through video can also be viewed on http://www.vimeo.com/942341 A non-profit organization like ASHA does not have the funding to run a major campaign throughout STD month. Facebook has proved the perfect platform to spread this message. The demographics ASHA needs to target are all on the site, available and most importantly willing to engage.
Programming: Razmig Hovaghimian, Stanford Graduate School of Business |
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