McDonald's: Take Away Your Take Away

Iconic packaging turns into iconic trash. McDonald’s Norway takes ownership of its littering by showcasing the ugly side of their packaging, encouraging guests to join their cause and researching what they can do themselves to prevent littering. Take away packaging is the third largest source of littering in cities, according to research. As the country’s largest takeaway restaurant, McDonald’s Norway is a substantial part of the problem. In this campaign, McDonald’s uses the entire toolbox to find solutions for littering, in close collaboration with their agency partners NORD DDB, WergelandApenes and OMD.