TV ad: Head & Shoulders: Heavy Shoulders

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Top 6: April 6th 2022

Every day, 1 in 3 teens are bullied - and those with dandruff are twice as likely to be among them. With this insight in mind, Head & Shoulders teamed up with Anti Bullying Pro to educate 1 million young people, parents, and adults to stand against all forms of bullying. For over 60 years, Head & Shoulders has been treating dandruff effectively. But treating the condition is only half the battle. Looking forward, the goal is to improve people's lives by also reducing the social and emotional impact caused by dry scalps, flakes, and dandruff.
Agency: Valtech Radon
To shift the overall conversation around dandruff, Head & Shoulders teamed up with the organization Anti Bullying Pro, with the objective to empower 1 million teenagers across Europe to stand against bullying in any form. By combining thought-provoking communication with educational material in schools, Head & Shoulders work to achieve lasting and necessary change. The main asset of the campaign is a film from the perspective of youth, with an emotional story of how heavy the small white flakes can be, especially on the shoulders of those growing up.