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Dell Technologies has launched “There’s an Innovator in All of Us,” a new campaign showing that when technology is more powerful, simpler to use, and easier to access, every person – and every business – can do more incredible things. Developed by VMLY&R New York and directed by Christopher Riggert of Biscuit, two launch spots highlight that we all have an innovator inside us with the potential to change the world, narrated by Jeffrey Wright of Westworld, The French Dispatch and The Batman. 'Bring Your Ideas to the Table', the first Dell Technologies spot spanning business and consumer audiences, shows people empowered to finally bring their ideas to the proverbial table. 'Do More Incredible Things' starts with a single person, happily whistling a tune. Then builds to more and more people whistling the melody of 'Don’t Worry, Be Happy'. Because with the right technology, it's so much easier to be an innovator.
Credits
Other credits
Chief Creative Lead, Dell: Wayne Best
Executive Music Producer: Theresa Notartomaso
Senior Business Manager: Maggie Diaz
Group Director, Client Engagement: Allie Ritter
Supervisor, Client Engagement: Ally Reis
Senior Account Manager: Jenny Anderson
Associate Account Manager: Saira Khan
Sound: Sound Lounge NY
Engineer: Tom Jucarone
Sound Producer: Camilay Dayson Aravena
Color: Co3 NY
Colorist: Sofie Friis Borup
Music (“Bring Your Ideas to the Table”):
Executive Producer/Music Supervisor: Ross Hopman
Client
SVP of Global Brand: Liz Matthews
Senior Director B2B Campaigns & Talent Attraction: Rachael Henke
Director, Brand & B2B Global Creative and Activation: Lucy Morris
B2B Campaigns, UF Creative Strategy/Broadcast: Rochelle Covington
Creative Lead, Global Brand: Caroline Schonarth
Production
Founding Partner: Shawn Lacy
Line Producer: Brady Vant Hull
Post Production
Edit: Nomad Editorial LA
Editor: Jared Coller
HOP: Shannon Preece-Clackler
Sr. Post Producer: Justin Ladd
EFX
Framestore NY
VFX Supervisor / Creative Director: Vicky Osborn
CG Supervisor: Nate Diehl
Compositing Supervisor: Sebastien Boulange
Compositors: Aaron Wei, Alex Ling, Joseph Yoon, José Arauz, Abhishek Singh, Jasen Aziz
CG Lighting Technical Directors: Jimmy San, Mike Papagni, Jim Vidal
CG Asset Supervisor: Jess Soderstrom
CG Animator Leads: Will Frazier, Yarim Machado
CG FX Technical Director: David Wanger
CG Rigging Technical Director: Minji Sohn
CG Asset Technical Director: Ariadna Nussberg
CG Generalist: Ryan Robinson
Digital Matte Painters: Isabelle Rousselle, Ben Walant
Design/Animator: Coy Yuan
Flame Op / Finishing Lead: Zimei Song
VFX Editor: Eugen Bekafigo
Executive Producer: Nick Fraser
Senior Producers: Annabelle Cuthbert, Michael Brown
Music
Music (“Do More Incredible Things”):
Music Company: Duotone Audio Group
Creative Director/Founder: Peter Nashel
Executive Producer: Ross Hopman
Producer: Gio Lobato
Arranger: Brian Deming
