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auDA: Pavlova
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AuDA has always administered the country-code top-level domain of Australia. Until now it’s always been .com.au. But it’s changing to be even shorter and even more Australian - just .au. We chose words that have uniquely Australian interpretations and juxtaposed them with their meanings in other places. In order to create consistency we used the same stills from OOH and print, and brought them to life with a bit of magic.
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