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Radio
auDA: Pavlova
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Auda has always administered the country-code top-level domain of Australia. Until now it’s always been .com.au. But it’s changing to be even shorter and even more Australian - just .au. We chose words that have uniquely Australian interpretations and juxtaposed them with their meanings in other places.
Our evocative and authoritative voice over and stripped-back sound effects created massive cut through in all audio media.
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