Starbucks Rewards: Light Up Dubai

The wait is finally over. The eagerly anticipated Starbucks Rewards app has arrived in the UAE and Horizon FCB Dubai amplified this milestone by lighting up the largest platform in the world, The Burj Khalifa. Starbucks took over Downtown Dubai with a star filled event, attended by the leadership team of Starbucks and Alshaya Group, who operate the brand in the Middle East, together with over 50 influencers. The event featured a live activation, a pop-up stand & a photo booth. The theme evolved around everyone being a Star and guests were invited to share their experience on social media to earn double the points on their Starbucks Rewards app. The highlight was a 3-minute projection on the Burj, starting with a countdown that revealed the Starbucks Rewards app, an iconic show that was live streamed across multiple platforms.