Weir & Sons: The Watch

Luxury Irish jeweller Weir & Sons has teamed up with Banjoman Films to deliver 'For Things That Mean More', a moving campaign series that highlights the deeper meaning jewellery often holds. Centring on three such items, each vignette captures on film an intimate moment that reveals the significant parts they play in our lives, and will be released across the next three weeks. Each of the three films focuses on a different piece of jewellery. Launching this week, ‘The Watch’ depicts a boy after the funeral of someone close to him, filmed intimately from beside him in a car. The camera follows as he casts an eye down to his wrist, which bears the watch of his loved one. As he caresses it thoughtfully, the shot pans back up to reveal the bittersweet smile that now spreads across his face, comforted by the object that can offer him closeness to one no longer with him. Putting uninterrupted focus on this central component, ‘The Watch’ is captured in one shot, allowing the viewer to watch as the character’s emotions are changed by the jewellery in uncut real time, from grief to comfort. The end result lends the vignette an essence of authenticity that underscores the sincerity of its message. In the next two weeks, viewers will also be treated to ‘The Necklace’ and ‘The Ring’, which explore the concepts of attachment and love.